SLAMS Rovers // Logo Design

A cool thing happened. Science Leadership Academy Middle School hit the ground running for its first school year.

Our quirky little model has expanded to younger children. There are inquiry-driven fifth graders in Philadelphia doing cool things and apparently loving it.



Also cool is that I was approached to design a logo for SLAMS.



The mascot for the SLA high schools is the Rockets. The middle school decided they would be the Rovers. Pretty adorable, that outer space theme.



For this project I collaborated with founding principal, Tim Boyle, a super-smart human being with immense chill, to bring his vision to life. He wanted something fresh, but not too edu-corporate, and cute, but not too elementary. I loved and appreciated the way he communicated his ideas to me while trusting my instincts to create.

I started by sending over some initial concepts:




Tim's favorites were also my favorites (that's the best), and we decided to workshop those. We stuck with the circular design and tried to eliminate some of its busy-ness. Tim also talked me out of my original color palette to some bolder hues. He was right. Check out the kelly green we chose instead:


As a gift for the founding staff, we decided on square business cards. I think they're playful and modern and crisp.




I loved working on this project from start to finish. It seems like the kids don't hate it, either :) Maybe it'll evolve over the years ...



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